ASK Shanghai

Status: Completed 2017

Client: Schwarzkopf Henkel

Location: Shanghai, China.

AOI has enjoyed an exciting creative working relationship with global hairdressing brand Schwarzkopf for more than 20 years including a number of Academy training and marketing facilities like this flagship academy in one of their fastest growing markets.

Every territory has different nuances and China is no different – bigger groups, more theoretical training, less hospitality and so on. But each academy is designed to change and respond to the needs of the market with a big focus on digital content creation and on-line training. 

A theatre seating up to 200 can be created using a series of folding walls with a 4.5 metre fine pitch LED screen, tech control room with live feed back to a studio lab for online distribution. All the technology is to a professional standard.

Materials are simple and durable. Colours are subtle and muted as a restrained backdrop to the colourful visitors and their creativity.  An experience zone highlights innovation and history.